Delivery

The design of the delivery function in Moscow in Vnukovo Outlet Online.

The design of the delivery

function in Moscow on Vnukovo Outlet Online.

My role

Product Design

UX/UI Design

Project Overview.

Vnukovo Outlet Online is the first fashion marketplace in the outlet category in Russia. Here are 500+ brands of various price segments with discounts up to 70% on the collections of past seasons.

Since the launch of MVP, the service has been working in the mode of booking goods with trying-on in a premium fitting room in Vnukovo Outlet Village.

Goals

Launch of delivery in Moscow with the fitting function
Correction of errors in the script for booking
Combining both scenarios in one checkout page
Informing users about goods available for delivery

Survey.

After a survey of sellers-cashiers, based on the data on the absence of errors in the system, we assumed that not all users understand that they have made a reservation and:

a) either got tired during the process of registration and forgot to finish it,
b) or could have taken the verification of the number in the process of filling out the application for confirmation of the reservation.

Cart

Design.

Thus, “online” and “offline” stickers appeared on product cards. On the product page, information blocks were also added about delivery and payment options for online goods, and a block with links to outlet stores for offline goods.

We also added the “available online” filter to the catalog.

I have worked on several user scenarios.

I have worked

on several user scenarios.

My goal was to make the experience as simple as possible by combining the two scenarios while fixing the bugs of the previous version along the way.

User Flow

Qualitative Research.

We did usability tests with our target audience. The study involved 15 people aged 23 to 55 with an extensive experience in shopping for clothing on the Internet.

After conducting a series of studies, we were able to confirm the hypothesis of poor UX at the verification stage of the phone number and fixed the error. We also made sure that the final order confirmation page is simple and informative for our users.